Semrush

Other bots

SplitSignalBot

Fetches pages for SplitSignal, Semrush's SEO A/B testing tool.

Follows robots.txt
User agent token
SplitSignalBot
Operator
Semrush
Verification
None published

What a bot for ads, link previews or SEO tools does

These bots work for a specific product: checking an ad's landing page, drawing the preview when a link is shared, or collecting data for an SEO tool. Some only visit because the site owner asked them to.

Block or allow SplitSignalBot in robots.txt

Add one of these to the robots.txt file at the root of your domain. Crawlers read it before they fetch anything else.

Block SplitSignalBot

User-agent: SplitSignalBot
Disallow: /

Allow SplitSignalBot

User-agent: SplitSignalBot
Allow: /

More from Semrush

Browse all 66 crawlersAI and search bots from 16 companies, with the rules to block or allow each one.

Questions, answered.

SplitSignalBot is a bot for ads, link previews or SEO tools run by Semrush. Fetches pages for SplitSignal, Semrush's SEO A/B testing tool.

Yes. Semrush says SplitSignalBot follows robots.txt.

Add "User-agent: SplitSignalBot" and "Disallow: /" to your robots.txt.

Semrush publishes no IP list for SplitSignalBot, so it can only be recognised by its user agent, which other bots can copy.

No. SplitSignalBot works for one product, such as ad checks, link previews or SEO data, rather than bringing visitors.

Only if you don't use the product it works for. Blocking SplitSignalBot is safe for your search rankings.

In its own documentation at https://www.semrush.com/bot/. Every fact on this page comes from there.

Still have questions? We're happy to help.

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