The NoirTrack blog
Know which traffic pays.
Practical guides on revenue attribution, bot traffic and privacy-first analytics for people running a small online business.
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Bots
GPTBot, ClaudeBot and friends: should you block AI crawlers?
AI companies crawl the web to train models and answer questions. What the main AI bots do, what you gain or lose by blocking them, and a simple way to decide.
·3 min read
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Social
How to see which posts on X bring you paying customers
Every click from X arrives as t.co, so most analytics lumps all your posts together. Here is how per-post attribution works and how to find the posts that actually sell.
·4 min read
Privacy
Cookieless analytics: how to track visitors without a cookie banner
How cookieless web analytics works, what you give up compared to cookies, and when you can skip the consent banner under GDPR.
·3 min read
Marketing
UTM parameters: a simple guide to tagging every link you share
What utm_source, utm_medium and utm_campaign mean, how to name them so your reports stay clean, and examples for social posts, newsletters and ads.
·3 min read
Bots
Bot traffic is lying in your analytics. Here is how to spot it and block it
A big share of web traffic is automated. Learn the signs of bot traffic, why it ruins your conversion rates and ad spend, and how to filter or block it.
·4 min read
Revenue
Revenue attribution: how to see which traffic source actually makes you money
Pageviews tell you who showed up. Revenue attribution tells you who paid. A plain guide to tying every sale back to the channel, campaign and page that brought it.
·4 min read