NoirTrack vs Plausible (2026): privacy analytics compared

NoirTrack vs Plausible compares two privacy analytics tools for sites that want cleaner data than Google Analytics. NoirTrack is the better pick if you want privacy-friendly analytics plus revenue attribution and a built-in firewall that blocks bots before they hit your numbers. Plausible is better if you want an open-source, EU-hosted analytics tool with cookieless tracking and a simpler website analytics focus. Choose by whether bot blocking and payment-provider revenue matter more than self-hosting.

If you are choosing between NoirTrack and Plausible, the real question is whether you need only privacy-friendly analytics or a broader stack that also tracks revenue and blocks bad traffic. Both tools work for founders and small teams that want cleaner data without Google Analytics complexity, but they make different trade-offs on cookies, bot handling, and monetization.

This comparison focuses on what you can verify today: pricing, privacy mode, revenue attribution, bot protection, and how much setup each tool asks for. After reading, you will be able to pick the tool that fits your site and budget without guessing.

Which should you pick: NoirTrack or Plausible?

NoirTrack vs Plausible comes down to whether you need analytics tied to sales and bot blocking, or a simpler privacy-first tracker with EU hosting and self-hosting. NoirTrack fits teams that want every sale matched back to the visit that brought it, plus a firewall that stops bots before they count. Plausible fits teams that want open source code, cookieless tracking, and no need to run their own stack.

NoirTrack is stronger when revenue matters

NoirTrack gives every plan revenue attribution, so you can see which source, campaign, or page produces paid customers instead of just visits. It connects to Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, and Creem, and it can match a sale back to the visit that brought it. A simple setup is enough for many sites: paste this into your page head, then connect your payment provider.

<script defer src="https://noirtrack.com/t.min.js" data-site="YOUR_SITE_KEY"></script>

The firewall matters if your traffic mix includes scrapers or proxy traffic. NoirTrack blocks bots before they reach your reports, so a newsletter post that brings 1,000 visits but 300 bad hits does not treat those 300 as real traffic.

Plausible is stronger when simplicity matters

Plausible keeps the product narrow. It is open source, self-hostable, cookieless, and hosted in the EU on European-owned infrastructure. That makes it a cleaner fit for teams that want a privacy-first tracker with less setup and no server to manage.

Its Business plan adds ecommerce revenue attribution, funnels, and user journeys. The site does not list a firewall, form spam protection, or payment-provider integrations, so teams that need bot blocking or direct sale matching will need a different path.

If you want a tool that starts simple and stays close to website analytics, Plausible is the easier pick. If you want analytics that connect to payments and keep bot traffic out of the numbers, NoirTrack is the stronger fit.

NoirTrack vs Plausible: features compared

NoirTrack suits sites that need revenue attribution and bot blocking on the same stack. Plausible suits teams that want a simpler EU-hosted analytics tool with cookieless tracking and open-source code. NoirTrack starts at $9/month on the Starter plan, with 2 years of data retention. Plausible starts at $9/month on the Starter plan at the 10k pageviews tier, with 3 years of retention. NoirTrack offers cookie mode and cookieless mode, plus a built-in consent banner for cookie mode. Plausible is cookieless. NoirTrack includes a firewall that blocks bots, scrapers, datacenter proxies, VPNs, and AI scrapers. Plausible does not list a bot-blocking firewall. NoirTrack tracks revenue from Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, and Creem on every plan. Plausible lists ecommerce revenue attribution on its Business plan, and it does not list payment-provider integrations like Stripe. If you need a concrete setup example, NoirTrack uses data-cookieless to switch tracking mode.

Feature table

How the pricing compares in 2026

Price matters only when the included limits match your site, because two $9 plans can cover very different workloads. NoirTrack starts at $9 per month on Starter, while Plausible starts at $9 per month at the 10k pageview tier. The gap is in the bundle: NoirTrack starts with 500,000 events, 10 sites, 3 team members, and 2 years of data, while Plausible's Starter plan includes 1 site and 3 years of retention. If you run three marketing sites and one storefront, the entry price looks the same, but the plan shape does not.

A simple example shows why. A small SaaS with 8 sites, 4 people who need access, and about 300,000 tracked events a month fits on NoirTrack Starter. The same setup would force a move up from Plausible Starter because that plan only covers 1 site. That makes Plausible's lower-cost path good for a single site, and NoirTrack's lower-cost path better when you need more sites at the base tier.

NoirTrack pricing

Starter is $9 per month with 500,000 events, 10 sites, 3 team members, and 2 years of data. Pro is $19 per month with 2,000,000 events, 25 sites, 10 team members, and 3 years of data, plus a 14-day free trial. Business is $49 per month with 5,000,000 events, 50 sites, 25 team members, and 5 years of data.

That structure suits teams that need more than one site without paying for the top plan on day one. The event limits are also explicit, so you can map the bill to traffic volume instead of guessing from pageviews.

Plausible pricing

Starter is $9 per month at the 10k pageview tier, with 1 site and 3 years of retention. Growth is $14 per month for up to 3 sites and 3 team members, with shared links and embedded dashboards. Business is $19 per month for up to 10 sites and team members, with 5 years of retention; Enterprise is custom.

Plausible fits best when you want a low-friction setup for one site, or when your site count stays small and pageviews are the main limit you watch. Its pricing page is simpler to read, but the included site count is tighter at the entry tier, so multi-site teams move up faster.

Where NoirTrack is stronger, and where Plausible wins

NoirTrack is the better fit when you care about which traffic turns into money and you want bad traffic kept out of the numbers before you read them. Plausible is the better fit when you want open source, self-hosting, and a privacy analytics setup that runs on European-owned infrastructure.

NoirTrack strengths

NoirTrack includes revenue attribution on every plan, and it connects sales to the visit that brought them in across Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, and Creem. That matters for a team that wants to compare sources by revenue instead of clicks. A paid search campaign that sends 1,000 visits and 3 orders is easier to judge when those orders show up beside the campaign, not in a separate payments report. See the setup in how revenue tracking works.

Its firewall is also built for teams that do not want bot traffic counted in the first place. You start in Monitor mode, then switch to Block mode when you want to stop bots, scrapers, datacenter proxies, VPNs, and AI scrapers from reaching the dashboard. If you want the simplest client-side setup, you add data-block to the snippet and turn it on from Site → Settings → Firewall. See how the firewall works.

That combination is useful for sites where one bad source can distort the report fast. A checkout page, a lead-gen funnel, or a paid campaign can all look better or worse than they are if you only filter after the fact.

Plausible strengths

Plausible wins when your buying criteria start with ownership and hosting control. It is open source, self-hostable, made and hosted in the EU, and it runs on European-owned infrastructure, which makes it a cleaner choice for teams that want to control where the code lives and where the data sits.

It also gives you no-cookie tracking, shared dashboards on Growth and Business, and ecommerce revenue attribution on Business. That is enough for many sites that only need standard web analytics plus sales tracking, without the firewall layer or the extra product features.

The trade-off is simple. If you want a privacy analytics tool you can host yourself, Plausible is the stronger pick. If you want analytics that focus on revenue and block bad traffic before it lands, NoirTrack is the stronger pick.

How to choose the right one for your site

Pick the tool by your must-have features, not by the size of the feature list. If you sell online and need to tie visits to paid orders, NoirTrack fits better because it connects revenue to the visit, source, and campaign that brought the sale. If you mainly want privacy-friendly page analytics and you care about open source or self-hosting, Plausible fits better.

Decision checklist

1. Check whether you need payment attribution, bot blocking, or form spam protection. NoirTrack includes revenue attribution on every plan, plus a firewall that blocks bots, scrapers, datacenter proxies, VPNs, and AI scrapers. Form Shield is on Pro and Business. If that stack matters, start with how revenue tracking works and how the firewall works.

2. Check whether your team wants open source and self-hosting. Plausible is open source and self-hostable, so it suits teams that want to run their own copy. NoirTrack is hosted software, so it suits teams that want the setup to stay simple.

3. Check whether cookieless tracking is enough. NoirTrack supports cookieless mode with data-cookieless, which uses a daily-rotating hash and does not need a consent banner for analytics. If you only need page analytics without a cookie banner, that may be enough. If you also want a firewall, NoirTrack covers that too. See GDPR and cookieless tracking.

A simple test helps. If your checkout brings in 120 orders a month and you need to know which 18 came from a paid campaign, pick the tool that links sales back to the visit. If your main question is how many people read each page, and you want the code public, choose the open-source route.

Get started with the better fit today

Install the tool that matches the decision you just made. If NoirTrack is the fit, start with the Quickstart guide to get the first visitor in about two minutes, then decide whether you want cookie mode or cookieless mode.

First steps for NoirTrack

Paste the one-line script into your <head> or use the Quickstart steps, then open your site in a new tab and check that the visit appears. If revenue is the reason you are switching, add revenue attribution docs next so you can connect Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, or Creem right away. If bots already pollute your numbers, turn on the firewall in Monitor mode first, then switch to Block when you are ready.